ARC: Connections: ELMAR: TOC areas: strategy: journals

Journal of Brand Management  Relevant ARCategory: Marketing Journals

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Corporate heritage brands and the precepts of corporate heritage brand management: Insights from the British Monarchy on the eve of the royal wedding of Prince William (April 2011) and Queen Elizabeth II’s Diamond Jubilee (1952-2012)
–John M T Balmer [Publisher] [Google Scholar]

Brand managers’ mindful self-management of their professional experience: Consequences for pay, self-efficacy and job performance
–Roger Bennett [Publisher] [Google Scholar]

The role of brand experience and affective commitment in determining brand loyalty
–Oriol Iglesias, Jatinder J Singh and Joan M Batista-Foguet [Publisher] [Google Scholar]

A comparative study of American and Japanese company brand icons
–Ozcan Kilic, Darryl W Miller and Stacy M Vollmers [Publisher] [Google Scholar]

Understanding the relationship between brand loyalty, the prevailing economic environment and optimum stimulation level
–Eric Van Steenburg and Nancy Spears [Publisher] [Google Scholar]

It’s a brand new world: Teaching brand management in virtual environments
–Nina Belei, Gwen Noteborn and Ko de Ruyter [Publisher] [Google Scholar]

Private labels in Australia: A case where retailer concentration does not predicate private labels share
–Magda Nenycz-Thiel [Publisher] [Google Scholar]

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