Intl J Consumer Research


The Marketing in Asia Group announces the publication of a new journal, International Journal of Consumer Research, to be edited by Cheng Lu Wang

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Call for Paper and MAG Best Paper Awards
International Journal of Consumer Research


Cheng Lu Wang, Ph.D.
Professor and Chair
University Research Scholar
Department of Management, Marketing & Quantitative Analysis
College of Business
University of New Haven
West Haven, CT 06516

The International Journal of Consumer Research (IJCR) aims to publish high quality research on all aspects of consumer behaviors and consumptions. As an international academic journal, IJCR provides a global and multidisciplinary forum to understand consumers from psychology, sociology, anthropology, marketing and consumption economics perspectives. All submissions will go through a strict double-blind peer-reviewed procedure based on strong theoretical conceptualization and rigours research methods. Short research notes and commentary, with innovative approach and insightful ideas are also welcome. Each year, the best paper published in IJCR will be selected for MAG Scholar® Best Paper Award (a certificate and USD$400) and MAG Scholar® Second Best Paper Award (a certificate and USD$100).

For inquires, manuscript submissions, and willingness to be the journal reviewers, please send to the journal editor, Professor Cheng Lu Wang at The IJCR website can be accessed at: