TOC: Soc Mar Quart
Introduction
Social Marketing Quarterly, 17(2)
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Social Marketing Quarterly
Relevant ARCategory: Marketing Journals |
Stop Bullying Now! Campaign Pilot Evaluation: A Qualitative Assessment of Its Usefulness and Cultural Appropriateness for Hispanic Populations
–Rosanna Saladin-Subero; Katherine Hawkins [Publisher] [Google Scholar]
Leisure Cards in England: An Unusual Combination of Commercial and Social Marketing?
–Michael Frank Collins [Publisher] [Google Scholar]
The Use of Message Framing in the Promotion of Environmentally Sustainable Behaviors
–Tania Cheng; Danielle Kathryn Woon; Jennifer K. Lynes [Publisher] [Google Scholar]
Using Social Marketing to Improve Breast-Feeding Rates in a Low Socioeconomic Area
–Ray Lowry; Julia Austin; Molly Patterson [Publisher] [Google Scholar]
Rethinking How to Tackle Binge Drinking Using Social Marketing: A Neotribal Analysis
–Fiona Spotswood; Alan Tapp [Publisher] [Google Scholar]
An Interview With Tom Beall
–Beverly Schwartz [Publisher]
Reaching the Hard-to-Reach With Hope and Help
–François Lagarde; Marie Gendron [Publisher] [Google Scholar]