TOC: Mar Letters


Marketing Letters, 22(2)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: methods: journals

Marketing Letters 

Relevant ARCategory: Marketing Journals 

The effects of advertisement picture likeability on information search and brand choice
Carl Obermiller & Alan G. Sawyer [Publisher] [Google Scholar]

How humor in advertising works: A meta-analytic test of alternative models
Martin Eisend [Publisher] [Google Scholar]

A threshold model for respondent heterogeneity
Sandeep R. Chandukala, Sylvia Long-Tolbert & Greg M. Allenby [Publisher] [Google Scholar]

The value of celebrity endorsements: A stock market perspective
Haina Ding, Alexander E. Molchanov & Philip A. Stork [Publisher] [Google Scholar]

The role of brands in recruitment: A mixed-brand strategy approach
John Kim, Kenneth M. York & Jeen-Su Lim [Publisher] [Google Scholar]

The out-of-region bias: Distance estimations based on geographic category membership
Caglar Irmak, Rebecca Walker Naylor & William O. Bearden [Publisher] [Google Scholar]

Detecting the impact of market factors on sales takeoff times of analog cellular telephones
Towhidul Islam & Nigel Meade [Publisher] [Google Scholar]