TOC: J Fashion Mar Man
Introduction
Journal of Fashion Marketing and Management, 15(2)
![]() |
Journal of Fashion Marketing and Management
Relevant ARCategory: Marketing Journals |
Market-facing strategic alliances in the fashion sector
–Stephen M. Wigley, Aikaterini-Konstantina Provelengiou [Publisher] [Google Scholar]
Youth identity ownership from a fashion marketing perspective
–Tracy Diane Cassidy, Hannah van Schijndel [Publisher] [Google Scholar]
Are fashion-conscious consumers more likely to adopt eco-friendly clothing?
–Hae Jin Gam [Publisher] [Google Scholar]
Accessing opportunities in apparel retail sectors in India: Porter’s diamond approach
–Manveer Mann, Sang-Eun Byun [Publisher] [Google Scholar]
The apparel aftermarket in India – a case study focusing on reverse logistics
–Nandita Abraham [Publisher] [Google Scholar]
Improving garment fit and function through ease quantification
–Simeon Gill [Publisher] [Google Scholar]
Assessing college women’s associations of American specialty apparel brands
–Wi-Suk Kwon, Sharron J. Lennon [Publisher] [Google Scholar]
The temporary store: a new marketing tool for fashion brands
–Micaela Surchi [Publisher] [Google Scholar]