ARC: Connections: ELMAR: TOC areas: methods: journals

Journal of Targeting, Measurement and Analysis for Marketing  Relevant ARCategory: Marketing Journals

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Accounting for latent classes in movie box office modeling
–Evgeny Antipov and Elena Pokryshevskaya [Publisher] [Google Scholar]

Internal service quality and job satisfaction synergies for performance improvement: Some evidence from a B2B environment
–Angelos Pantouvakis [Publisher] [Google Scholar]

An investigation of the relationship between the number of response categories and scale sensitivity
–Sunil H Contractor and Richard J Fox [Publisher] [Google Scholar]

Using Cox regression to model customer time to churn in the wireless telecommunications industry
–Ken Kwong-Kay Wong [Publisher] [Google Scholar]

Consumer trying: Scale development and validation
–Anil Mathur [Publisher] [Google Scholar]

The varying influence of spokesperson’s accent in communication effectiveness: A comparative study in two different regions of Mexico
–Oscar W DeShields and Ali Kara [Publisher] [Google Scholar]

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