TOC: J Targeting Measurement Analysis Mar


Journal of Targeting, Measurement and Analysis for Marketing, 19(1)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: methods: journals

Journal of Targeting, Measurement and Analysis for Marketing 

Relevant ARCategory: Marketing Journals 

Accounting for latent classes in movie box office modeling
Evgeny Antipov and Elena Pokryshevskaya [Publisher] [Google Scholar]

Internal service quality and job satisfaction synergies for performance improvement: Some evidence from a B2B environment
Angelos Pantouvakis [Publisher] [Google Scholar]

An investigation of the relationship between the number of response categories and scale sensitivity
Sunil H Contractor and Richard J Fox [Publisher] [Google Scholar]

Using Cox regression to model customer time to churn in the wireless telecommunications industry
Ken Kwong-Kay Wong [Publisher] [Google Scholar]

Consumer trying: Scale development and validation
Anil Mathur [Publisher] [Google Scholar]

The varying influence of spokesperson’s accent in communication effectiveness: A comparative study in two different regions of Mexico
Oscar W DeShields and Ali Kara [Publisher] [Google Scholar]