ARC: Connections: ELMAR: TOC areas: sectors: journals

Journal of Financial Services Marketing  Relevant ARCategory: Marketing Journals

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Editorial
–Tina Harrison [Publisher]

What price loyalty? A fresh look at loyalty programs in the credit card industry
–B P S Murthi, Erin M Steffes and Abdul A Rasheed [Publisher] [Google Scholar]

Influence of perceptual metrics on customer profitability: The mediating effect of behavioural metrics
–Tanja Frischmann and Sonja Gensler [Publisher] [Google Scholar]

How mutual fund investors’ objective and subjective knowledge impacts their information search and processing behaviour
–Sanjay Kumar Mishra and Manoj Kumar [Publisher] [Google Scholar]

Analysis of Consumer Reports’ recommended mutual funds compared to actual performance
–Hui-chuan Chen [Publisher] [Google Scholar]

The contextual relevance effect on financial advertising
–Alex Wang [Publisher] [Google Scholar]

Trust in UK financial services: A longitudinal analysis
–Christine Ennew, Husni Kharouf and Harjit Sekhon [Publisher] [Google Scholar]

Exploring bank website expectations across two task scenarios
–Kathryn Waite, Tina Harrison and Gary Hunter [Publisher] [Google Scholar]

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