TOC: J Financial Services Mar


Journal of Financial Services Marketing, 16(1)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: sectors: journals

Journal of Financial Services Marketing 

Relevant ARCategory: Marketing Journals 

Tina Harrison [Publisher]

What price loyalty? A fresh look at loyalty programs in the credit card industry
B P S Murthi, Erin M Steffes and Abdul A Rasheed [Publisher] [Google Scholar]

Influence of perceptual metrics on customer profitability: The mediating effect of behavioural metrics
Tanja Frischmann and Sonja Gensler [Publisher] [Google Scholar]

How mutual fund investors’ objective and subjective knowledge impacts their information search and processing behaviour
Sanjay Kumar Mishra and Manoj Kumar [Publisher] [Google Scholar]

Analysis of Consumer Reports’ recommended mutual funds compared to actual performance
Hui-chuan Chen [Publisher] [Google Scholar]

The contextual relevance effect on financial advertising
Alex Wang [Publisher] [Google Scholar]

Trust in UK financial services: A longitudinal analysis
Christine Ennew, Husni Kharouf and Harjit Sekhon [Publisher] [Google Scholar]

Exploring bank website expectations across two task scenarios
Kathryn Waite, Tina Harrison and Gary Hunter [Publisher] [Google Scholar]