International Marketing


International Marketing Faculty Development in International Business, Organized by the University of South Carolina's Moore School of Business, Columbia, SC, 12-17 Jun 2011

This seminar features discussion of international marketing concepts and strategies.  The key processes of international marketing are examined – evaluating new marketing opportunities, developing entry strategies, coordinating cross-national marketing programs, and implementing global marketing initiatives. 

In this seminar you will gain:

• Course content, pedagogy, structure and evaluation methods for required, elective, undergraduate, and graduate international and global marketing courses
• Topical expertise in areas including cultural and other environmental influences on marketing, managing foreign entry modes, international manufacturer-distributor relations, standardization versus customization, and international pricing
• Tools to incorporate in your class, such as PowerPoint® slides, Excel®-based spreadsheet assignments, case study guides, international marketing projects, and computer simulation games
• A network of colleagues teaching international marketing and business courses across a variety of colleges and courses
The seminar is led by Marty Roth (Ph.D. University of Pittsburgh), Chief Innovation & Assessment Officer
and Professor, Sonoco International Business Department. His fields of specialization include: global corporate, marketing, and brand strategy, international market expansion
and foreign market entry.

See the full FDIB brochure at

Some scholarship assistance is available from the University of South Carolina CIBER.

Please contact Nancy Beym at 803-777-2144 or for more information