International Marketing Faculty Development in International Business, Organized by the University of South Carolina's Moore School of Business, Columbia, SC, 12-17 Jun 2011
This seminar features discussion of international marketing concepts and strategies. The key processes of international marketing are examined – evaluating new marketing opportunities, developing entry strategies, coordinating cross-national marketing programs, and implementing global marketing initiatives.
In this seminar you will gain:
See the full FDIB brochure at http://mooreschool.sc.edu/UserFiles/moore/Documents/ExecEd/2011%20FDIB.pdf.
Some scholarship assistance is available from the University of South Carolina CIBER.
Please contact Nancy Beym at 803-777-2144 or firstname.lastname@example.org for more information