Sport Marketing and Media


Sport Marketing and Media, Special issue of Journal of Global Academy of Marketing Science, Edited by Kihan Kim and Jeffrey James; Deadline 10 Dec 2011

Call for Papers
Journal of Global Academy of Marketing Science
Special Issue on Sport Marketing & Media
The sport industry has become a complex and diverse industry. Marketing and the media are closely intertwined with the sport industry. The importance of these subjects is widely recognized by academic scholars and practitioners. Manuscripts are being solicited for a special issue on sport marketing and media which will be published in the Journal of Global Academy of Marketing Science. The goal of this special issue is to extend our practical and theoretical knowledge on sport marketing and media. Also, we would like to celebrate the launching of this new division in the journal by inviting authors to submit empirical studies or theoretical papers related to sport marketing and media. Papers with theoretical backgrounds and that contain managerial implications are encouraged and welcomed.
Topics may include but are not limited to:
The use of social media in sport marketing
Emerging media and technology in sport marketing
Minority issues in sport marketing and media
Media and sport consumer behavior
Global sport marketing and media
Sport broadcasting and the emerging media landscape
Legal and regulatory issues related to sport marketing and media
Current metrics and alternative measures of sport marketing effectiveness
Sport and health communication issues
Journal Indexing Information
The Journal of Global Academy of Marketing Science will be published by "Taylor & Francis" in UK, and is scheduled to be indexed in SCOPUS starting in 2012.
Submission information
All manuscripts must be submitted in Microsoft Word or in PDF format and in the proper format for the Journal of Global Academy of Marketing Science. Manuscripts must be sent electronically to Do not send manuscripts via postal mail or to the publisher. The deadline for submission is December 10, 2011. Enquiries should be directed to the special issue editors. Accepted papers will be published in 2012.
Kihan Kim, Ph.D
Department of Kinesiology
Seoul National University
71-410, 599 Gwanak-ro, Gwanak-gu,
Seoul, Korea 151-742
Jeffrey James, Ph.D.
Department of Sport Management
Florida State University
1002 Tully
Tallahassee, Florida 32306-4280