TOC: J Mar Res


Journal of Marketing Research, 48(3)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: methods: journals

Journal of Marketing Research 

Relevant ARCategory: Marketing Journals 

Gender Identity Salience and Perceived Vulnerability to Breast Cancer
Stefano Puntoni, Steven Sweldens, Nader T Tavassoli [Publisher] [Google Scholar]

Network Effects and Personal Influences: The Diffusion of an Online Social Network
Zsolt Katona, Peter Pal Zubcsek, Miklos Sarvary [Publisher] [Google Scholar]

The Value of Social Dynamics in Online Product Ratings Forums
Wendy W Moe, Michael Trusov [Publisher] [Google Scholar]

How Well Does Advertising Work? Generalizations from Meta-Analysis of Brand Advertising Elasticities
Raj Sethuraman, Gerard J Tellis, Richard A Briesch [Publisher] [Google Scholar]

It’s the Mind-Set That Matters: The Role of Construal Level and Message Framing in Influencing Consumer Efficacy and Conservation Behaviors
Katherine White, Rhiannon MacDonnell, Darren W Dahl [Publisher] [Google Scholar]

Effects of Social and Temporal Distance on Consumers’ Responses to Peer Recommendations
Min Zhao, Jinhong Xie [Publisher] [Google Scholar]

Securities Trading of Concepts (STOC)
Ely Dahan, Adlar J Kim, Andrew W Lo, Tomaso Poggio, Nicholas Chan [Publisher] [Google Scholar]

Estimating the Value of Brand-Image Associations: The Role of General and Specific Brand Image
Garrett Sonnier, Andrew Ainslie [Publisher] [Google Scholar]

Positive Affect, Intertemporal Choice, and Levels of Thinking: Increasing Consumers’ Willingness to Wait
Jin Seok Pyone, Alice M Isen [Publisher] [Google Scholar]

Choice as an End Versus a Means
Jinhee Choi, Ayelet Fishbach [Publisher] [Google Scholar]

The Social Utility of Feature Creep
Debora V Thompson, Michael I Norton [Publisher] [Google Scholar]

Price Competition and Endogenous Valuation in Search Advertising
Lizhen Xu, Jianqing Chen, Andrew Whinston [Publisher] [Google Scholar]

Effects of Customer and Innovation Asset Configuration Strategies on Firm Performance
Eric (Er) Fang, Robert W Palmatier, Rajdeep Grewal [Publisher] [Google Scholar]

Understanding Governance Decisions in a Partially Integrated Channel: A Contingent Alignment Framework
Stephen K Kim, Richard G McFarland, Soongi Kwon, Sanggi Son, David A Griffith [Publisher] [Google Scholar]

Seeing Ourselves in Others: Reviewer Ambiguity, Egocentric Anchoring, and Persuasion
Rebecca Walker Naylor, Cait Poynor Lamberton, David A Norton [Publisher] [Google Scholar]