ARC: Connections: ELMAR: TOC areas: strategy: journals

Journal of Brand Management  Relevant ARCategory: Marketing Journals

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Unconscious thinking, feeling and behavior toward products and brands: Introduction to a Journal of Brand Management special issue
–Arch G Woodside and S Adam Brasel [Publisher]

Exploring social motivations for brand loyalty: Conformity versus escapism
–Lauren I Labrecque, Anjala S Krishen and Stephan Grzeskowiak [Publisher] [Google Scholar]

Nonconscious drivers of visual attention in interactive media environments
–S Adam Brasel [Publisher] [Google Scholar]

Unconscious mental processes in consumer choice: Toward a new model of consumer behavior
–Neale Martin and Kyle Morich [Publisher] [Google Scholar]

Can unconscious-conscious processing sequences enhance ad exposure outcomes?
–Patrali Chatterjee [Publisher] [Google Scholar]

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