TOC: J Brand Man


Journal of Brand Management, 18(7)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: strategy: journals

Journal of Brand Management 

Relevant ARCategory: Marketing Journals 

Unconscious thinking, feeling and behavior toward products and brands: Introduction to a Journal of Brand Management special issue
Arch G Woodside and S Adam Brasel [Publisher]

Exploring social motivations for brand loyalty: Conformity versus escapism
Lauren I Labrecque, Anjala S Krishen and Stephan Grzeskowiak [Publisher] [Google Scholar]

Nonconscious drivers of visual attention in interactive media environments
S Adam Brasel [Publisher] [Google Scholar]

Unconscious mental processes in consumer choice: Toward a new model of consumer behavior
Neale Martin and Kyle Morich [Publisher] [Google Scholar]

Can unconscious-conscious processing sequences enhance ad exposure outcomes?
Patrali Chatterjee [Publisher] [Google Scholar]