TOC: J Global Fashion Mar


Journal of Global Fashion Marketing, 2(1)

Journal of Global Fashion Marketing Vol.2 No.1, Edited by Professor Eunju Ko of Yonsei University

Journal of Global Fashion Marketing Vol.2 No.1

1. The Effects of Zara to the SMEs of an Emerging Market

– Gresi Sanje Dahan, Filiz Balta Peltekoglu

2. Profiling Chinese Fashion Shoppers in Beijing: Mall Activities, Shopping Outcome, and Demographics

Hong Yu

3. Intensifying Export Performance Through Planned Capacity Building: A Study of the Indian Apparel Sector

Soma Arora, Sanjiv Mittal

4. Assessing and Predicting Apparel Impulse Buying

Eun Joo Park, Judith C. Forney

5. Cross-Cultural Understandings of “Face” and their Influence on Luxury Brand Consumption: A Comparisonof British and Korean Attitudes and Practices

Yoosun Hann

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1. Environmental Management Portfolio of Korean Fashion Brands

Heewon Sung, Jieun Lee