Journal of Global Fashion Marketing Vol.2 No.1, Edited by Professor Eunju Ko of Yonsei University

Journal of Global Fashion Marketing Vol.2 No.1

1. The Effects of Zara to the SMEs of an Emerging Market

– Gresi Sanje Dahan, Filiz Balta Peltekoglu

2. Profiling Chinese Fashion Shoppers in Beijing: Mall Activities, Shopping Outcome, and Demographics

– Hong Yu

3. Intensifying Export Performance Through Planned Capacity Building: A Study of the Indian Apparel Sector

– Soma Arora, Sanjiv Mittal

4. Assessing and Predicting Apparel Impulse Buying

– Eun Joo Park, Judith C. Forney

5. Cross-Cultural Understandings of “Face” and their Influence on Luxury Brand Consumption: A Comparisonof British and Korean Attitudes and Practices

– Yoosun Hann

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1. Environmental Management Portfolio of Korean Fashion Brands

– Heewon Sung, Jieun Lee