Journal of Global Academy of Marketing Science Vol.21 No.1, Edited by Junyean Moon (Hanyang University, ERICA).

Journal of Global Academy of Marketing Science Vol.21 No.1

1. Attitudes of Gen-X & Gen-Y Adults Toward Participating in Mobile Phone Surveys: A Two-Phase Study

– Jeff W. Totten, Yung Kyun Choi

2. Comparative Study on the IMC Level of TV andPrint Ads between Korea and China

– Dong-xin Li, Dong Il Lee, Yong-Ki Lee, Mitch Griffin9

3. Gender and Attitude to Fair Trade: Examination of the Mediation Effect by Consumer Social Mindedness

– Eugene Song

4. The Effect of the Perceived Corporate Fit on Loyalty: The Mediating Roles of the Corporate Social Responsibility Perception

– Eun Mi Lee, Seong-Yeon Park, Jae H. Pae

5. Overreliance on Statistical Testing Logic in the Empirical Testing of Theories and Hypotheses

– Hyun-Chul Cho, Shuzo Abe