TOC: J Macromarketing


Journal of Macromarketing, 31(2)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: society: journals

Journal of Macromarketing 

Relevant ARCategory: Marketing Journals 

From the Editor
Terrence H. Witkowski [Publisher]

In This Issue
Terrence H. Witkowski [Publisher]

From Micro to Macro: Stakeholders and Institutions
Stephen L. Vargo [Publisher] [Google Scholar]

A Stakeholder-Unifying, Cocreation Philosophy for Marketing
Robert F. Lusch and Frederick E. Webster, Jr [Publisher] [Google Scholar]

The Integrative Justice Model for Marketing to the Poor: An Extension of S-D Logic to Distributive Justice and Macromarketing
Gene R. Laczniak and Nicholas J. C. Santos [Publisher] [Google Scholar]

Property Rights Design and Market Process: Implications for Market Theory, Marketing Theory, and S-D Logic
Michaela Haase and Michael Kleinaltenkamp [Publisher] [Google Scholar]

Symbolism in Marketing Systems
Djavlonbek Kadirov and Richard J. Varey [Publisher] [Google Scholar]

Subjective Well-Being of Different Consumer Lifestyle Segments
Alexandra Ganglmair-Wooliscroft and Rob Lawson [Publisher] [Google Scholar]

Critical Literacy Programs: Can Business Literacy be a Catalyst for Economic and Social Change?
Canan Corus and Julie L. Ozanne [Publisher] [Google Scholar]

On the Founding of the Journal of Macromarketing
Shelby D. Hunt [Publisher] [Google Scholar]

Book Reviews

Frank-Martin Belz and Ken Peattie Sustainability Marketing: A Global Perspective West Sussex, UK: John Wiley & Sons Ltd., 2009. 292 pp. $66.95. ISBN 978-0-470-51922-6
Bonnie J.K. Simpson [Publisher]

Shelby D. Hunt Marketing Theory: Foundations, Controversy, Strategy, Resource-Advantage Theory Armonk, NY: M.E. Sharpe, 2010. 490 pp. $109.95. ISBN 978-0-7656-2363-8
Scott J. Vitell [Publisher]

Joshua Cooper Ramo The Age of the Unthinkable: Why the New World Disorder Constantly Surprises Us and What We Can Do About It New York: Back Bay Books, Reprint Edition 2010. 304 pp. $15.99. ISBN
Mark Peterson [Publisher]

Jerry Yudelson Sustainable Retail Development: New Success Strategies New York: Springer, 2010. 215 pp. $129.00. ISBN 978-90-481-2781-8
Ann-Marie Kennedy [Publisher]