TOC: J Con Mar
Introduction
Journal of Consumer Marketing, 28(3)
![]() |
Journal of Consumer Marketing
Relevant ARCategory: Marketing Journals |
Country image, informational influence, collectivism/individualism, and brand loyalty: exploring the automobile purchase patterns of Chinese Americans
–Guohua Wu [Publisher] [Google Scholar]
Anxiety and search during food choice: the moderating role of attitude towards nutritional claims
–Torben Hansen, Ashesh Mukherjee, Thyra Uth Thomsen [Publisher] [Google Scholar]
Purchase intention of Chinese consumers toward a US apparel brand: a test of a composite behavior intention model
–Byoungho Jin, Ji Hye Kang [Publisher] [Google Scholar]
Matching consumers’ country and product image perceptions: an Australian perspective
–Tracey S. Dagger, Maria M. Raciti [Publisher] [Google Scholar]
Measuring the impact of inter-attitudinal conflict on consumer evaluations of foreign products
–Subir Bandyopadhyay, Nittaya Wongtada, Gillian Rice [Publisher] [Google Scholar]
College binge drinking: a new approach
–Krzysztof Kubacki, Dariusz Siemieniako, Sharyn Rundle-Thiele [Publisher] [Google Scholar]
2030: a loyalty odyssey
–Kelly Hlavinka [Publisher] [Google Scholar]