TOC: J Interactive Mar


Journal of Interactive Marketing, 25(2)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: direct: journals

Journal of Interactive Marketing 

Relevant ARCategory: Marketing Journals 

How Much Can You Trust Online Information? Cues for Perceived Trustworthiness of Consumer-generated Online Information
Lee-Yun Pan, Jyh-Shen Chiou [Publisher] [Google Scholar]

Advertising: Stimulant or Suppressant of Online Word of Mouth?
Jie Feng, Purushottam Papatla [Publisher] [Google Scholar]

The Role of Marketing in Social Media: How Online Consumer Reviews Evolve?
Yubo Chen, Scott Fay, Qi Wang [Publisher] [Google Scholar]

Do Price Charts Provided by Online Shopbots Influence Price Expectations and Purchase Timing Decisions?
Wenzel Drechsler, Martin Natter [Publisher] [Google Scholar]

Decision Quality Measures in Recommendation Agents Research
Lerzan Aksoy, Bruce Cooil, Nicholas H. Lurie [Publisher] [Google Scholar]