ARC: Connections: ELMAR: TOC areas: direct: journals

Journal of Interactive Marketing  Relevant ARCategory: Marketing Journals

---

How Much Can You Trust Online Information? Cues for Perceived Trustworthiness of Consumer-generated Online Information
–Lee-Yun Pan, Jyh-Shen Chiou [Publisher] [Google Scholar]

Advertising: Stimulant or Suppressant of Online Word of Mouth?
–Jie Feng, Purushottam Papatla [Publisher] [Google Scholar]

The Role of Marketing in Social Media: How Online Consumer Reviews Evolve?
–Yubo Chen, Scott Fay, Qi Wang [Publisher] [Google Scholar]

Do Price Charts Provided by Online Shopbots Influence Price Expectations and Purchase Timing Decisions?
–Wenzel Drechsler, Martin Natter [Publisher] [Google Scholar]

Decision Quality Measures in Recommendation Agents Research
–Lerzan Aksoy, Bruce Cooil, Nicholas H. Lurie [Publisher] [Google Scholar]

---