ARC: Connections: ELMAR: TOC areas: management: journals

Journal of Marketing Management  Relevant ARCategory: Marketing Journals

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Intellectual contributions and ‘gap-spotting’
–Mark Tadajewski; Paul Hewer [Publisher] [Google Scholar]

Towards a strategic place brand-management model
–Sonya Hanna; Jennifer Rowley [Publisher] [Google Scholar]

A theatrical perspective on service performance evaluation: The customer-critic approach
–Kim Harris; Richard Harris; Dominic Elliott; Steve Baron [Publisher] [Google Scholar]

Critical factors underpinning the e-CRM activities of SMEs
–Paul Harrigan; Elaine Ramsey; Patrick Ibbotson [Publisher] [Google Scholar]

Media amplification of a brand crisis and its affect on brand trust
–Natalia Yannopoulou; Epaminondas Koronis; Richard Elliott [Publisher] [Google Scholar]

Forgive me, Father, for I did not give full justification for my sins: How religious consumers justify the acquisition of material wealth
–Ekant Veer; Avi Shankar [Publisher] [Google Scholar]

Pester power – A battle of wills between children and their parents
–Margaret-Anne Lawlor; Andrea Prothero [Publisher] [Google Scholar]

The value drivers of high-tech consumer products
–Juha Munnukka; Pentti Järvi [Publisher] [Google Scholar]

Counterfeit proneness: Conceptualisation and scale development
–Piyush Sharma; Ricky Y. K. Chan [Publisher] [Google Scholar]

Explications of political market orientation and political brand orientation using the resource-based view of the political party
–Aron O’Cass; Ranjit Voola [Publisher] [Google Scholar]

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