TOC: J Mar Man


Journal of Marketing Management, 27(5/6)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: management: journals

Journal of Marketing Management 

Relevant ARCategory: Marketing Journals 

Intellectual contributions and ‘gap-spotting’
Mark Tadajewski; Paul Hewer [Publisher] [Google Scholar]

Towards a strategic place brand-management model
Sonya Hanna; Jennifer Rowley [Publisher] [Google Scholar]

A theatrical perspective on service performance evaluation: The customer-critic approach
Kim Harris; Richard Harris; Dominic Elliott; Steve Baron [Publisher] [Google Scholar]

Critical factors underpinning the e-CRM activities of SMEs
Paul Harrigan; Elaine Ramsey; Patrick Ibbotson [Publisher] [Google Scholar]

Media amplification of a brand crisis and its affect on brand trust
Natalia Yannopoulou; Epaminondas Koronis; Richard Elliott [Publisher] [Google Scholar]

Forgive me, Father, for I did not give full justification for my sins: How religious consumers justify the acquisition of material wealth
Ekant Veer; Avi Shankar [Publisher] [Google Scholar]

Pester power – A battle of wills between children and their parents
Margaret-Anne Lawlor; Andrea Prothero [Publisher] [Google Scholar]

The value drivers of high-tech consumer products
Juha Munnukka; Pentti Järvi [Publisher] [Google Scholar]

Counterfeit proneness: Conceptualisation and scale development
Piyush Sharma; Ricky Y. K. Chan [Publisher] [Google Scholar]

Explications of political market orientation and political brand orientation using the resource-based view of the political party
Aron O’Cass; Ranjit Voola [Publisher] [Google Scholar]