TOC: J Mar

Introduction

Journal of Marketing, 75(3)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: management: journals

Journal of Marketing 

Relevant ARCategory: Marketing Journals 


Balancing Risk and Return in a Customer Portfolio
Crina O Tarasi, Ruth N Bolton, Michael D Hutt, Beth A Walker [Publisher] [Google Scholar]

Commentaries and Rejoinder to "Balancing Risk and Return in a Customer Portfolio"
Fred Selnes, Matthew T Billett, Crina O Tarasi, Ruth N Bolton, Michael D Hutt, Beth A Walker [Publisher] [Google Scholar]

Do Marketing Media Have Life Cycles? The Case of Product Placement in Movies
Ekaterina V Karniouchina, Can Uslay, Grigori Erenburg [Publisher] [Google Scholar]

Should Firms Spend More on Research and Development and Advertising During Recessions?
Raji Srinivasan, Gary L Lilien, Shrihari Sridhar [Publisher] [Google Scholar]

Competing for Consumer Identity: Limits to Self-Expression and the Perils of Lifestyle Branding
Alexander Chernev, Ryan Hamilton, David Gal [Publisher] [Google Scholar]

Process and Outcome Interdependency in Frontline Service Encounters
Zhenfeng Ma, Laurette Dube [Publisher] [Google Scholar]

Poisoning Relationships: Perceived Unfairness in Channels of Distribution
Stephen A Samaha, Robert W Palmatier, Rajiv P Dant [Publisher] [Google Scholar]

Customer Equity Sustainability Ratio: A New Metric for Assessing a Firm’s Future Orientation
Bernd Skiera, Manuel Bermes, Lutz Horn [Publisher] [Google Scholar]

It’s Got the Look: The Effect of Friendly and Aggressive "Facial" Expressions on Product Liking and Sales
Jan R Landwehr, Ann L McGill, Andreas Herrmann [Publisher] [Google Scholar]