TOC: J Database Mar Cust Strat Man


Database Marketing and Customer Strategy Management , 18(1)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: direct: journals

Journal of Database Marketing 

Relevant ARCategory: Marketing Journals 

Jane Fae Ozimek, Managing Editor [Publisher]

An empirical analysis of customer loyalty in Pakistan’s telecommunication industry
Sadia Jahanzeb, Tasneem Fatima and M Bashir Khan [Publisher] [Google Scholar]

The mediating effects of first call resolution on call centers’ performance
Aliyu Olayemi Abdullateef, Sany Sanuri Mohd Mokhtar and Rushami Zien Yusoff [Publisher] [Google Scholar]

Community relationship management and social media
Lawrence Ang [Publisher] [Google Scholar]

The role of sales and marketing integration in improving strategic responsiveness to market change
David Lyus, Beth Rogers and Christopher Simms [Publisher] [Google Scholar]

Social CRM as a business strategy
Neil Woodcock, Andrew Green, Michael Starkey and The Customer Framework [Publisher] [Google Scholar]