ARC: Connections: ELMAR: TOC areas: direct: journals

Journal of Database Marketing  Relevant ARCategory: Marketing Journals

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Editorial
–Jane Fae Ozimek, Managing Editor [Publisher]

An empirical analysis of customer loyalty in Pakistan’s telecommunication industry
–Sadia Jahanzeb, Tasneem Fatima and M Bashir Khan [Publisher] [Google Scholar]

The mediating effects of first call resolution on call centers’ performance
–Aliyu Olayemi Abdullateef, Sany Sanuri Mohd Mokhtar and Rushami Zien Yusoff [Publisher] [Google Scholar]

Community relationship management and social media
–Lawrence Ang [Publisher] [Google Scholar]

The role of sales and marketing integration in improving strategic responsiveness to market change
–David Lyus, Beth Rogers and Christopher Simms [Publisher] [Google Scholar]

Social CRM as a business strategy
–Neil Woodcock, Andrew Green, Michael Starkey and The Customer Framework [Publisher] [Google Scholar]

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