ARC: Connections: ELMAR: Posting

areas: relationships: revisit

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10th Relationship Marketing / American Marketing Association Conference
Las Vegas, Nevada October 1-4, 2011

We welcome you to join us in lovely Las Vegas for the 10th Relationship Marketing/American Marketing Association Conference! This is an international conference where scholars and practitioners from all over the world will share insights, ideas and expectations for the future of relationship marketing.

We are now accepting submissions for this conference. Submissions should be double-spaced and include a short abstract (250-500 words) along with the manuscript. The manuscript should not exceed 15 pages including references, tables and figures. Please include a separate title page with author name(s) and affiliation. Do not include information in the abstract or paper that would reveal the identity of the author(s). The deadline for conference submissions is May 15, 2011.

Tracks for the conference include, but are not limited to the following:

• Buyer Behavior
• B2B/CRM
• Brand Management
• Technology and Social Media
• Global and Cross-Cultural Partnerships
• Trade Show Management
• Marketing Strategy
• Marketing Education
• Personal Selling and Sales Management
• Marketing Research
• Services Marketing
• Supply Chain Management and Logistics
• Tourism and Hospitality
• Global Ethical Issues
• Entrepreneurship
• Methodology
• Doctoral Dissertation Competition

Please email your submissions to:

aborder4@kennesaw.edu
anja.geigenmueller@bwl.tu-freiberg.de
elyria.kemp@txstate.edu
jenc@hawaii.edu
hbettisoutland@uwf.edu

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