Measureable Marketing


The Stern Center For Measurable Marketing?s conference "Measurable Marketing in a Digital World", New York City, 26 May 2011; Deadline 29 Apr

 ARC: Connections: ELMAR: Posting

Dear Colleague,

We are pleased to invite you to The Stern Center For Measurable Marketing’s conference, “Measurable Marketing in a Digital World,” on May 26th, 2011. We hope you will join us at the conference, where you will hear from corporate, supplier and academic experts. Robert Birge, CMO of, will speak on the benefits of adding traditional offline marketing to a digital campaign. Other speakers will include executives from companies such as Coca-Cola, Bank of America and Time Warner, as well as academics from institutions including NYU, Northwestern, UCLA and Duke.

What: Conference on Measurable Marketing in a Digital World

When: Thursday, May 26th, 2011; 9:00 a.m. – 5:30 p.m.


The Stern Center for Measurable Marketing, New York University
44 West 4th Street
New York, NY 10012

If your organization is interested in sending multiple employees/colleagues to the conference, they may wish to consider becoming a charter member of The Stern Center for Measurable Marketing. This $10,000 annual membership will include three (3) free conference invitations. Please contact Dawn Lesh ( for more information about a charter membership, or visit our website to see our goals and prospectus.

Please see the attached invitation for additional information on the conference. The deadline for registration is Friday, April 29th, 2011. We look forward to seeing you there!

[Click here to register]


Russ Winer
Chair, Department of Marketing

Dawn A. Lesh
Executive Director

E. Craig Stacey
Research Director