ARC: Connections: ELMAR: TOC areas: product: journals

Journal of Product & Brand Management  Relevant ARCategory: Marketing Journals

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Strategic brand association maps: developing brand insight
–Brian D. Till, Daniel Baack, Brian Waterman [Publisher] [Google Scholar]

Consumer response to gift promotions
–Teresa Montaner, Leslie de Chernatony, Isabel Buil [Publisher] [Google Scholar]

Is the polarization index a valid measure of loyalty for evaluating changes over time?
–Armando Maria Corsi, Cam Rungie, Leonardo Casini [Publisher] [Google Scholar]

Maximising sponsorship opportunities: a brand model approach
–Nicolas Renard, Lionel Sitz [Publisher] [Google Scholar]

The effect of country of origin on brand equity: an empirical study on generic drugs
–Shamindra Nath Sanyal, Saroj Kumar Datta [Publisher] [Google Scholar]

Marketing from the end of the earth: the dilemma of Puerto Nativo Lodge
–Jose A. Santiago, Dennis A. Pitta [Publisher] [Google Scholar]

The consumer psychology of mail-in rebates
–John T. Gourville, Dilip Soman [Publisher] [Google Scholar]

Structural and perceptual determinants of the price of online business education
–Hooman Estelami, Zeinab Rezvani [Publisher] [Google Scholar]

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