TOC: Mar Letters


Marketing Letters, 22(1)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: methods: journals

Marketing Letters 

Relevant ARCategory: Marketing Journals 

Deriving joint space positioning maps from consumer preference ratings
Wayne S. DeSarbo, Joonwook Park & Vithala R. Rao [Publisher] [Google Scholar]

A social network analysis of customer-level revenue distribution
Michael Haenlein [Publisher] [Google Scholar]

Do complainants appreciate overcompensation? A meta-analysis on the effect of simple compensation vs. overcompensation on post-complaint satisfaction
Katja Gelbrich & Holger Roschk [Publisher] [Google Scholar]

To seek variety or uniformity: The role of culture in consumers’ choice in a group setting
Song Oh Yoon, Kwanho Suk, Seon Min Lee & Eun Young Park [Publisher] [Google Scholar]

Fee or free? How much to add on for an add-on
Gila E. Fruchter, Eitan Gerstner & Paul W. Dobson [Publisher] [Google Scholar]

Advertising competition and industry channel structure
Chih-Jen Wang, Ying-Ju Chen & Chi-Cheng Wu [Publisher] [Google Scholar]