ARC: Connections: ELMAR: TOC areas: methods: journals

Marketing Letters  Relevant ARCategory: Marketing Journals

---

Deriving joint space positioning maps from consumer preference ratings
–Wayne S. DeSarbo, Joonwook Park & Vithala R. Rao [Publisher] [Google Scholar]

A social network analysis of customer-level revenue distribution
–Michael Haenlein [Publisher] [Google Scholar]

Do complainants appreciate overcompensation? A meta-analysis on the effect of simple compensation vs. overcompensation on post-complaint satisfaction
–Katja Gelbrich & Holger Roschk [Publisher] [Google Scholar]

To seek variety or uniformity: The role of culture in consumers’ choice in a group setting
–Song Oh Yoon, Kwanho Suk, Seon Min Lee & Eun Young Park [Publisher] [Google Scholar]

Fee or free? How much to add on for an add-on
–Gila E. Fruchter, Eitan Gerstner & Paul W. Dobson [Publisher] [Google Scholar]

Advertising competition and industry channel structure
–Chih-Jen Wang, Ying-Ju Chen & Chi-Cheng Wu [Publisher] [Google Scholar]

---