AMS 40th Anniversary


The Academy of Marketing Science offers some celebratory highlights of its 40th anniversary year with news of events, journals and people

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2011 marks the 40th anniversary of the founding of the Academy of Marketing Science. Over those years, AMS has grown to become a premier and truly global society of marketing academicians. The original vision of founder Harold Berkman has been advanced over the years by scores of conference volunteers, authors, reviewers, officers, and others and today the AMS stable of value-adding offerings is truly world class.

Here are some celebratory highlights of AMS’ 40th year along with a few related announcements:

  • The 2011 AMS Annual Conference will return to its roots in Coral Gables (Miami), Florida May 24-27. The Biltmore hotel is great conference venue and, yes, we will have the (in)famous “Al Capone” suite on the top floor. Co-chaired by O.C. Ferrell and Tomas Hult, this entire conference is themed around important historical and contemporary marketing issues. A “Q&A with the Marketing Gurus” plenary session will be one highlight, featuring some of the leading scholars in the field. And there is no shortage of AMS’ signature social events including a repeat of the popular “interactive dinner” that has been a big hit in the past at the Biltmore.


  • AMS World Marketing Congress 2011 will be in Reims, France from July 19-23. Barry Babin and Adilson Borges are co-chairs and, as with all WMCs, there is an outstanding combination of great papers and special sessions along with wonderful opportunities to go out and explore the area – in this case, the heart of France’s champagne region.


  • Concurrent to WMC 2011, AMS is running its 2nd Biennial Doctoral Consortium in Marketing with a world-class group of doctoral faculty and over 40 doctoral students from across the globe. Sharon Beatty, Nick Lee, and John Cadogan are repeating their roles as co-chairs that resulted in an amazing inaugural doctoral consortium in 2009 in Oslo.


  • Also concurrent to WMC 2011, AMS is pleased to announce the First Biennial Sheth Emerging Scholars Faculty Consortium. The intent of this faculty consortium is to bring together two groups of scholars—those who have already distinguished themselves in the academic arena (“Distinguished Scholars”) and those scholars from emerging market economies who hold special promise for the future of the global marketplace (“Emerging Scholars”)—in order to begin a knowledge-sharing venture with respect to both research and teaching. Vicky Crittenden (Boston College) is faculty consortium chair.


  • From the publications side of AMS, I am delighted to announce that the inaugural issue of our new journal — AMS Review — is now available (published by Springer). On behalf of AMS, many thanks to co-editors Bob Peterson and Vicky Crittenden who, along with AMS VP for Publications O.C. Ferrell, worked tirelessly to turn the vision for a journal focused on the very best non-empirical work into reality. Congratulations! Also, I’m delighted to announce that Tomas Hult has accepted a second three-year term as editor of the Journal of the Academy of Marketing Science. I know you will join me in thanking Tomas for the great job he is doing as JAMS editor.


  • Finally, I am very pleased to announce that Joe Hair has been selected as the 2011 AMS Outstanding Marketing Educator. This is the most important and prestigious recognition bestowed by AMS. The Outstanding Marketing Educator award is reserved for marketing scholars who have made sustained contributions to the academic discipline of marketing over an extended period of time. The selection committee considers the following priorities in selecting the recipient: (1) distinguished as a scholar; (2) global reputation; (3) impact on the discipline of marketing and (4) collaboration and mentoring. Please join me in congratulating Joe for this much deserved honor

More detail on the above items can be found on the AMS website at

Greg W. Marshall, President
Academy of Marketing Science