Services Marketing

Introduction

Special issue of Journal of Applied Marketing Theory, Edited by Michael McCall, Ismet Anitsal and M. Meral Anitsal; Deadline 31 Aug 2011

 ARC: Connections: ELMAR: Posting

Journal of Applied Marketing Theory

CALL FOR MANUSCRIPTS

FOR A SPECIAL ISSUE IN
JOURNAL OF APPLIED MARKETING THEORY

SERVICES MARKETING

Submission Deadline: August 31, 2011

Special Issue Co-Editors:

Dr. Michael McCall, Ithaca College; mccall@ithaca.edu
Dr. Ismet Anitsal, Tennessee Tech University; ianitsal@tntech.edu
Dr. M. Meral Anitsal, Tennessee Tech University; manitsal@tntech.edu

We invite you to submit your scholarly research papers on Services Marketing to a Special Issue of Journal of Applied Marketing Theory (JAMT).

This special issue seeks manuscripts in any area of services (broadly defined) including but not limited to: services marketing, service quality, loyalty and customer satisfaction, and the economics and management of services. Manuscripts may consider services as a product or a product enhancement. Service manuscripts that are global in focus and are linked with other mainstream areas (e.g., Hospitality and Tourism, Healthcare, Retailing, Non-Profit, Financial, Mobile and Internet Services) are particularly welcome. Specifically, manuscripts can be theoretical and or empirical in nature. In keeping with The Journal of Applied Marketing Theory objectives however, all manuscripts must demonstrate a clear linkage to marketing practice.

General Instructions: