ARC: Connections: ELMAR: TOC areas: strategy: journals

Journal of Brand Management  Relevant ARCategory: Marketing Journals

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Does Internal Brand Management really drive Brand Commitment in Shared-Service Call Centers?
–Christoph Burmann and Verena Konig [Publisher] [Google Scholar]

The underlying dimensions of brand orientation and its impact on financial performance
–Johan Gromark and Frans Melin [Publisher] [Google Scholar]

Exploring rationales for branding a university: Should we be seeking to measure branding in UK universities?
–Chris Chapleo [Publisher] [Google Scholar]

Effects of corporate social responsibility on brand value
–Tiago Melo and Jose Ignacio Galan [Publisher] [Google Scholar]

An identity-centered approach to place branding: Case of industry partners’ evaluation of Iowa’s destination image
–Angela K Y Mak [Publisher] [Google Scholar]

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