TOC: J Brand Man


Journal of Brand Management, 18(6)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: strategy: journals

Journal of Brand Management 

Relevant ARCategory: Marketing Journals 

Does Internal Brand Management really drive Brand Commitment in Shared-Service Call Centers?
Christoph Burmann and Verena Konig [Publisher] [Google Scholar]

The underlying dimensions of brand orientation and its impact on financial performance
Johan Gromark and Frans Melin [Publisher] [Google Scholar]

Exploring rationales for branding a university: Should we be seeking to measure branding in UK universities?
Chris Chapleo [Publisher] [Google Scholar]

Effects of corporate social responsibility on brand value
Tiago Melo and Jose Ignacio Galan [Publisher] [Google Scholar]

An identity-centered approach to place branding: Case of industry partners’ evaluation of Iowa’s destination image
Angela K Y Mak [Publisher] [Google Scholar]