TOC: J Brand Man
Journal of Brand Management, 18(6)
|ARC: Connections: ELMAR: TOC||Journal of Brand Management
Relevant ARCategory: Marketing Journals
Does Internal Brand Management really drive Brand Commitment in Shared-Service Call Centers?
–Christoph Burmann and Verena Konig [Publisher] [Google Scholar]
The underlying dimensions of brand orientation and its impact on financial performance
–Johan Gromark and Frans Melin [Publisher] [Google Scholar]
Exploring rationales for branding a university: Should we be seeking to measure branding in UK universities?
–Chris Chapleo [Publisher] [Google Scholar]
Effects of corporate social responsibility on brand value
–Tiago Melo and Jose Ignacio Galan [Publisher] [Google Scholar]
An identity-centered approach to place branding: Case of industry partners’ evaluation of Iowa’s destination image
–Angela K Y Mak [Publisher] [Google Scholar]