Revisit: Ethics and Marketing Higher Ed

Introduction

Ethics and the Marketing of Higher Education, Special issue of Journal of Marketing for Higher Education, Edited by Pat Murphy and Paul Gibbs; Deadline 6 May 2011

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JOURNAL OF MARKETING FOR HIGHER EDUCATION

Call for Papers: ETHICS AND THE MARKETING OF HIGHER EDUCATION

The importance of marketing higher education is increasingly evident as the market for educational products becomes more competitive domestically and internationally. The significance of higher education to enable individuals to flourish and subsequently gain graduate employment places a responsibility on marketers as part of that process and in communicating the benefits of a university education. This special issue is about the ethics that surround this professional task.

Edited by the internationally recognised marketing and business ethics expert, Professor Pat Murphy, Professor of Marketing, at the University of Notre Dame, USA and Professor Paul Gibbs at the Institute for Work Based Learning, Middlesex University, this special issue intends to make a substantial contribution to the developing research field of higher education marketing.

The co-editors are keen to attract all forms of academic papers (conceptual and empirical) which focus on the development, application and dilemmas associated with the ethics of higher education marketing.

We are especially looking for contributions which fall into one, or all, but not necessarily limited to the following topics.

  • Papers clearly focusing on deontological, virtue and consequential ethics.
  • Religious perspectives, for instance: Christian, Muslim and Buddhist or Hindu perspectives which might be case studies from specific faith universities.
  • The international dimensions of location and recruitment; Australian, Asian, the Americas and European locations and destinations.

If you would like to discuss ideas for a paper, please contact Paul on p.gibbs@mdx.ac.uk

All manuscripts submitted must follow the guidelines of the Journal of Marketing for Higher Education and be submitted electronically at:

http://mc.manuscriptcentral.com/wmhe

The closing date for submissions is May 6th, 2011 for publication in December 2011.