SEI-ISBM BtoB Portal
The Sales Excellence Institute at the University of Houston and the Institute for the Study of Business Markets at Penn State University announce the SEI-ISBM BtoB Educational Resource Portal
Announcing: Launch of the SEI-ISBM BtoB Educational Resource Portal
As part of the strategic alliance between the Sales Excellence Institute (SEI) at the University of Houston and the Institute for the Study of Business Markets (ISBM) at Penn State University, we are pleased to announce the launch of the SEI-ISBM BtoB Educational Resource Portal. The portal creates a forum for marketing educators around the globe involved in BtoB marketing and sales. It allows educators to share teaching support materials such as syllabi, presentations, texts, case materials and exercises that have been useful in BtoB courses such as industrial marketing, channels, selling, sales management and product management. Registered users can upload, search for, and download teaching support material.
To register for the portal, please visit the web site at http://sei.cob.uh.edu/
The portal’s full functionalities (including search, upload and download of teaching material) are available to registered users only. All marketing educators at universities (e.g., Professors, Lecturers, Ph.D. Students) can get access to the portal. The registration process is simple: click on a Register link and fill out a short registration form. After reviewing and verifying your registration information, your login details will be sent to you, typically be completed within one business day. For more information, please also see the FAQ section of the site.
We invite you to participate and we look forward to your feedback!
Professor and C.T. Bauer Chair in Marketing
Executive Director, Sales Excellence Institute (SEI)
University of Houston
Gary L. Lilien
Distinguished Research Professor of Management Science
Research Director, Institute for the Study of Business Markets (ISBM)
Penn State University