TOC: J Promo Man


Journal of Promotion Management, 17(1)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: promotion: journals

Journal of Promotion Management 

Relevant ARCategory: Marketing Journals 

Drivers of Globally Integrated Marketing Communications: A Review of Literature and Research Propositions
Mabel Zvobgo; T. C. Melewar [Publisher] [Google Scholar]

Critical Theoretical Considerations of Public Relations Messaging Around the Globe: Tools for Creating and Evaluating Campaign Messages
Mary Anne Moffitt [Publisher] [Google Scholar]

An Investigation of Egyptian Consumers’ Attitudes Toward Ethical Issues in Advertising
Mohamed M. Mostafa [Publisher] [Google Scholar]

A Field Test of the Effectiveness of Different Print Layouts: A Mixed Model Field Experiment in Alternative Advertising
Dominik Lehmann; Donald J. Shemwell [Publisher] [Google Scholar]

The Effects of Humor on Ad Processing: Mediating Role of Brand Familiarity
Hwiman Chung; Xinshu Zhao [Publisher] [Google Scholar]

Consumer Data Analysis and Its Managerial Application for the Grocery Industry
Robert S. Yeh; Robert D. Plante; Deepak Agrawal [Publisher] [Google Scholar]

The Impact of Sexual Imagery in Advertising: Comparing Hispanics’ and Non-Hispanics’ Attitudes and Responses Toward Print Ads
Kevin Ann Kelsmark; Paul Dion; Russell Abratt; Leann Mischel [Publisher] [Google Scholar]