TOC: J Mar Comm


Journal of Marketing Communications, 17(2)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: promotion: journals

Journal of Marketing Communications 

Relevant ARCategory: Marketing Journals 

Opening the black box: Understanding cross-media effects
Hilde A. M. Voorveld; Peter C. Neijens; Edith G. Smit [Publisher] [Google Scholar]

Sponsorship leveraged packaging: An exploratory study in FMCG
Frances Woodside; Jane Summers [Publisher] [Google Scholar]

Threat appeal communications: The interplay between health resistance and cognitive appraisal processes
Sonia Jane Dickinson-Delaporte; Matthew Derrick Holmes [Publisher] [Google Scholar]

Self-gift giving: Understanding consumers and exploring brand messages
Maria Teresa Heath; Caroline Tynan; Christine T. Ennew [Publisher] [Google Scholar]