ARC: Connections: ELMAR: TOC areas: promotion: journals

Journal of Marketing Communications  Relevant ARCategory: Marketing Journals

Opening the black box: Understanding cross-media effects
–Hilde A. M. Voorveld; Peter C. Neijens; Edith G. Smit [Publisher] [Google Scholar]

Sponsorship leveraged packaging: An exploratory study in FMCG
–Frances Woodside; Jane Summers [Publisher] [Google Scholar]

Threat appeal communications: The interplay between health resistance and cognitive appraisal processes
–Sonia Jane Dickinson-Delaporte; Matthew Derrick Holmes [Publisher] [Google Scholar]

Self-gift giving: Understanding consumers and exploring brand messages
–Maria Teresa Heath; Caroline Tynan; Christine T. Ennew [Publisher] [Google Scholar]