ARC: Connections: ELMAR: TOC areas: promotion: journals

Journal of Advertising  Relevant ARCategory: Marketing Journals

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From the Editor
–Wei-Na Lee [Publisher]

Evaluating the Multivariate Beta Binomial Distribution for Estimating Magazine and Internet Exposure Frequency Distributions
–Yunjae Cheong, John D. Leckenby, Tim Eakin [Publisher] [Google Scholar]

Two Birds and One Stone
–Stefano Puntoni, Joelle Vanhamme, Ruben Visscher [Publisher] [Google Scholar]

Mitigating the Effects of Advergames on Children
–Soontae An, Susannah Stern [Publisher] [Google Scholar]

Explaining and Articulating the Fit Construct in Sponsorship
–Erik L. Olson, Hans Mathias Thjømøe [Publisher] [Google Scholar]

Increasing Power and Preventing Pain
–Framing Yongjun Sung, Sejung Marina Choi [Publisher] [Google Scholar]

Understanding Consumer Conversations Around Ads in a Web 2.0 World
–Colin Campbell, Leyland F. Pitt, Michael Parent, et al. [Publisher] [Google Scholar]

Articulating a New Framework for Visual Metaphors in Advertising
–Lampros Gkiouzepas, Margaret K. Hogg [Publisher] [Google Scholar]

Personification in Advertising
–Marjorie Delbaere, Edward F. McQuarrie, Barbara J. Phillips [Publisher] [Google Scholar]

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