TOC: J Adv


Journal of Advertising, 40(1)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: promotion: journals

Journal of Advertising 

Relevant ARCategory: Marketing Journals 

From the Editor
Wei-Na Lee [Publisher]

Evaluating the Multivariate Beta Binomial Distribution for Estimating Magazine and Internet Exposure Frequency Distributions
Yunjae Cheong, John D. Leckenby, Tim Eakin [Publisher] [Google Scholar]

Two Birds and One Stone
Stefano Puntoni, Joelle Vanhamme, Ruben Visscher [Publisher] [Google Scholar]

Mitigating the Effects of Advergames on Children
Soontae An, Susannah Stern [Publisher] [Google Scholar]

Explaining and Articulating the Fit Construct in Sponsorship
Erik L. Olson, Hans Mathias Thjømøe [Publisher] [Google Scholar]

Increasing Power and Preventing Pain
Framing Yongjun Sung, Sejung Marina Choi [Publisher] [Google Scholar]

Understanding Consumer Conversations Around Ads in a Web 2.0 World
Colin Campbell, Leyland F. Pitt, Michael Parent, et al. [Publisher] [Google Scholar]

Articulating a New Framework for Visual Metaphors in Advertising
Lampros Gkiouzepas, Margaret K. Hogg [Publisher] [Google Scholar]

Personification in Advertising
Marjorie Delbaere, Edward F. McQuarrie, Barbara J. Phillips [Publisher] [Google Scholar]