TOC: Intl J Tech Mar


International Journal of Technology Marketing, 5(3)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: sectors: journals

International Journal of Technology Marketing 

Relevant ARCategory: Marketing Journals 

Conceptualising the influence of lead users and opinion leaders on accelerating the rate of innovation diffusion
Salah S. Hassan, Maha Mourad, Ahmed H. Tolba [Publisher] [Google Scholar]

The impact of IT applications on customer satisfaction: some new perspectives in the supplier-retailer relationships
Maria-Eugenia Ruiz-Molina, Irene Gil-Saura, Haydee Calderon-Garcia [Publisher] [Google Scholar]

Optimising adoption of a single product in multi-segmented market using innovation diffusion model with consumer balkin
P.K. Kapur, Anu G. Aggarwal, Gurjeet Kaur, et al. [Publisher] [Google Scholar]

New product pricing strategies for network effects products: free products?
Susanna Winter, Sanna Sundqvist [Publisher] [Google Scholar]

Factors affecting success of innovation intermediaries of intellectual property assets in Taiwan
Jen-Hung Huang, Pin-Pin Chang [Publisher] [Google Scholar]