ARC: Connections: ELMAR: TOC areas: sectors: journals

International Journal of Technology Marketing  Relevant ARCategory: Marketing Journals

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Conceptualising the influence of lead users and opinion leaders on accelerating the rate of innovation diffusion
–Salah S. Hassan, Maha Mourad, Ahmed H. Tolba [Publisher] [Google Scholar]

The impact of IT applications on customer satisfaction: some new perspectives in the supplier-retailer relationships
–Maria-Eugenia Ruiz-Molina, Irene Gil-Saura, Haydee Calderon-Garcia [Publisher] [Google Scholar]

Optimising adoption of a single product in multi-segmented market using innovation diffusion model with consumer balkin
–P.K. Kapur, Anu G. Aggarwal, Gurjeet Kaur, et al. [Publisher] [Google Scholar]

New product pricing strategies for network effects products: free products?
–Susanna Winter, Sanna Sundqvist [Publisher] [Google Scholar]

Factors affecting success of innovation intermediaries of intellectual property assets in Taiwan
–Jen-Hung Huang, Pin-Pin Chang [Publisher] [Google Scholar]

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