Revisit: MAPP Workshop 2011


9th International MAPP Workshop on Consumer Behaviour and Food Marketing, Middelfart, Denmark, 10-11 May 2011; Registation deadline 8 Apr

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MAPP Workshop 2011
9th International MAPP Workshop on Consumer Behaviour and Food Marketing
Comwell KongebroGaarden, Middelfart, Denmark
May 10-11, 2011

Consumer behaviour in retail settings

We are pleased to invite you to the 2011 MAPP Workshop.

Although the consumer typically embarks on a shopping trip with an idea about what products to buy, studies show that the actual product and brand decisions are often made in the store.

Retail stores are important settings for consumer behaviour as places where decisions are made, products are bought and experiences are had. In retail settings consumers are able to exert their right to choose, but retail settings also set material and symbolic boundaries for consumer behaviour. Through in-store marketing, store layout and other aspects of their store environments, retailers are thus able to exert influence over consumers’ shopping behaviour and their shopping experiences.

The MAPP Workshop is an intimate forum, limited to 30 participants. Researchers from academia present innovative research, meet future collaborators and discuss the latest ideas with fellow researchers and industry representatives. Participation is open to both researchers and industry.

The workshop is held at Comwell Kongebrogaarden in Middelfart. Participants are expeted to arrive on May 10 for a joint dinner and networking and the workshop itself takes place on May 11.

The deadline for registration is April 8, 2011.

Best wishes,

Lars Esbjerg, associate professor
Klaus G. Grunert, professor
Julia Rolsted Stacey, communications manager