Revisit: Arts Marketing


Free access to papers from the first issue of Arts Marketing: An International Journal, edited by Noel Dennis, Gretchen Larsen and Michael Macaulay, is now available

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Arts Marketing: An International Journal – Free online access

To celebrate the forthcoming official publication of the inaugural issue of Arts Marketing: An International Journal (AM) in May, Emerald is very pleased to offer free online access to the papers ahead of this date.

Arts Marketing is dedicated to publishing high-quality contemporary research into arts marketing and strongly encourages creativity in the development of marketing theory and practice. The journal adopts a broad view of the arts, including all sectors of the creative industries such as visual arts and crafts, museums, performing arts, music, film, cinema, literature; and also of the disciplinary perspectives that can inform the field. AM facilitates the contribution of academic research to arts marketing practice and brings the practitioner and consumer voice into the academic arena. The full table of contents of this first issue is:

1. "Editorial: terraforming arts marketing"
Noel Dennis, Gretchen Larsen and Michael Macaulay

2. "The evolution and development of arts marketing research"
Ian Fillis

3. "Mapping the arts marketing literature"
Daragh O’Reilly

4. "Doing more with less: understanding the contributions of regional art gallery members through marketing segmentation"
Jodie Kleinschafer, David John Dowell and Mark Morrison

5. "The secret jazz fan; a tale of sublimation featuring film and music"
Finola Kerrigan and Noel Dennis

6. "And then we come to the brand: academic insights from international bestsellers"
Stephen Brown

To access the papers, please log on to and enter the following login ID:

Username: AM1003
Password: AM2011

This period of complimentary access will expire on 30 April 2011.

Please note that the papers have been made available via our pre-publication system, EarlyCite, and as such appear here as final draft versions, having not yet undergone the editing process.

The editors, Noel Dennis, Gretchen Larsen and Michael Macaulay, are currently assessing papers for inclusion in forthcoming issues. For more information on how to submit manuscripts please consult the journal’s author guidelines.

If you would like to be notified about future issues, you can register to the journal table of contents alerts at

Please do not hesitate to forward details of the online access to any of your peers, colleagues and students that may be interested in the content. We would also encourage you to share this announcement with any of your social networks.

Please let me know if you have any comments or questions.

Thank you,


Kieran Booluck
New Launch Assistant Publisher
Emerald Group Publishing Limited