TOC: Quant Mar Econ


Quantitative Marketing and Economics, 9(1)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: methods: journals

Quantitative Marketing and Economics 

Relevant ARCategory: Marketing Journals 

Endogenous sunk costs and the geographic differences in the market structures of CPG categories
Bart J. Bronnenberg, Sanjay K. Dhar & Jean-Pierre H. Dubé [Publisher] [Google Scholar]

Consumer learning, switching costs, and heterogeneity: A structural examination
Matthew Osborne [Publisher] [Google Scholar]

Advertising to a social network
Peter Pal Zubcsek & Miklos Sarvary [Publisher] [Google Scholar]