ARC: Connections: ELMAR: TOC areas: methods: journals

Quantitative Marketing and Economics  Relevant ARCategory: Marketing Journals

Endogenous sunk costs and the geographic differences in the market structures of CPG categories
–Bart J. Bronnenberg, Sanjay K. Dhar & Jean-Pierre H. Dubé [Publisher] [Google Scholar]

Consumer learning, switching costs, and heterogeneity: A structural examination
–Matthew Osborne [Publisher] [Google Scholar]

Advertising to a social network
–Peter Pal Zubcsek & Miklos Sarvary [Publisher] [Google Scholar]