TOC: Psych Mar


Psychology and Marketing, 28(4)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: cb: journals

Psychology and Marketing 

Relevant ARCategory: Marketing Journals 

The role of sales beliefs in facilitating experiential learning: An empirical study of Japanese salespeople
Makoto Matsuo [Publisher] [Google Scholar]

Integrating emotions in the analysis of retail price images
Stephan Zielke [Publisher] [Google Scholar]

The impact of product knowledge on consumer product memory and evaluation in the competitive ad context: The item-specific-relational perspective
Byung-Kwan Lee and Wei-Na Lee [Publisher] [Google Scholar]

Gay men’s identity attempt pathway and its implication on consumption
Ming Huei Hsieh and Shu Ling Wu [Publisher] [Google Scholar]

Anarchy of effects? Exploring attention to online advertising and multiple outcomes
Kendall Goodrich [Publisher] [Google Scholar]