ARC: Connections: ELMAR: TOC areas: global: journals

International Marketing Review  Relevant ARCategory: Marketing Journals

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Evaluating the green advertising practices of international firms: a trend analysis
–Leonidas C. Leonidou, Constantinos N. Leonidou, Dayananda Palihawadana, Magnus Hultman [Publisher] [Google Scholar]

Interpreting interrelations across multiple levels in HGLM models: An application in international marketing research
–Burcu Tasoluk, Cornelia Dröge, Roger J. Calantone [Publisher] [Google Scholar]

Humor and cultural values in print advertising: a cross-cultural study
–Leonidas Hatzithomas, Yorgos Zotos, Christina Boutsouki [Publisher] [Google Scholar]

A multi-country assessment of the long-term orientation scale
–Louise M. Hassan, Edward Shiu, Gianfranco Walsh [Publisher] [Google Scholar]

Made in China but sold at FAO Schwarz: country-of-origin effect and trusting beliefs
–Sertan Kabadayi, Dawn Lerman [Publisher] [Google Scholar]

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