Revisit: Emerging Technologies


Marketing of Emerging Technologies, Special issue of International Journal of Technology Marketing, Edited by Sanjit Sengupta and Kaisu Puumalainen; Deadline now 30 Apr 2011

 ARC: Connections: ELMAR: Posting

International Journal of Technology Marketing (IJTMkt)
Special Issue on: "Marketing of Emerging Technologies"

Guest Editors:

Professor Sanjit Sengupta, San Francisco State University, USA
Professor Kaisu Puumalainen, Lappeenranta University of Technology, Finland

Emerging technologies are new technologies that have not “crossed the chasm” and found acceptance in the mainstream market. They may have product or service applications across many different industries but face common marketing challenges. Examples of such emerging technologies include alternative (non-fossil based) energy sources, nanotechnology, biotechnology, life sciences, mobile telecommunications, social media, robotics and computing, among others.

This special issue is intended to encourage research on the topics below from international researchers worldwide. Theoretical or conceptual papers and empirical studies are welcome. Research methodologies may be eclectic including literature review, case study, ethnographic research, interviews, surveys, laboratory or field experiments, analyses of behavioural or archival data.

Deadline for full paper submission: 30 April, 2011 (extended)

More details available at