TOC: Psych Mar
Psychology and Marketing, 28(3)
|ARC: Connections: ELMAR: TOC||Psychology and Marketing
Relevant ARCategory: Marketing Journals
To touch or not to touch; that is the question. Should consumers always be encouraged to touch products, and does it always alter product perception?
–Nigel Marlow and Cathrine V. Jansson-Boyd [Publisher] [Google Scholar]