TOC: Psych Mar


Psychology and Marketing, 28(3)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: cb: journals

Psychology and Marketing 

Relevant ARCategory: Marketing Journals 

The role of touch in marketing: An introduction to the special issue
Cathrine V. Jansson-Boyd [Publisher] [Google Scholar]

Autotelic need for touch, haptics, and persuasion: The role of involvement
Joann Peck and Jennifer Wiggins Johnson [Publisher] [Google Scholar]

The impact of 3d virtual haptics in marketing
Seung-A Annie Jin [Publisher] [Google Scholar]

To touch or not to touch; that is the question. Should consumers always be encouraged to touch products, and does it always alter product perception?
Nigel Marlow and Cathrine V. Jansson-Boyd [Publisher] [Google Scholar]

Multisensory design: Reaching out to touch the consumer
Charles Spence and Alberto Gallace [Publisher] [Google Scholar]