ARC: Connections: ELMAR: TOC areas: sectors: journals

Health Marketing Quarterly  Relevant ARCategory: Marketing Journals

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Navigating Through Translational Research: A Social Marketing Compass
–Joan Wharf Higgins [Publisher] [Google Scholar]

Understanding Wellness Center Loyalty Through Lifestyle Analysis
–Satya Suresh; Swathi Ravichandran; Ganesan P [Publisher] [Google Scholar]

Cosmetic Surgery Intent Among Generation Y Consumers: A Social Network Perspective
–Troy A. Voelker; Iryna Pentina [Publisher] [Google Scholar]

Pharmaceutical Companies as a Source of Health Information: A Pilot Study of the Effects of Source, Web Site Interactivity, and Involvement
–Hyojin Kim [Publisher] [Google Scholar]

Nonbranded or Branded Direct-to-Consumer Prescription Drug Advertising—Which is More Effective?
–Brent L. Rollins; Karen King; George Zinkhan; Matthew Perri [Publisher] [Google Scholar]

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