Revisit: ITAA-KAMS 2011
Introduction
2011 International Textile and Apparel Association and Korean Academy of Marketing Science Joint Symposium, Seoul, 26-29 May 2011, Chairs Kim KP Johnson and MiYoung Lee; Deadlines 28 Feb and 27 Mar
Call for Papers:
2011 KAMS Spring International Conference
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Theme
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Marketing and Global Trends
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Host
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Yonsei University
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Organizer
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Korean Academy of Marketing Science
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Sponsors
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Ministry of Knowledge and Economy, Republic of Korea
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Partner
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International Textile and Apparel Association
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Conference Chair
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Carol Megehee (Coastal Carolina University)
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Venue
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Samsung Building, Yonsei University, Seoul, Republic of Korea
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Date
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May 28, 2011
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Submission Deadline
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March 27, 2011
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Manuscript Guideline
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Please refer to ‘KAMS International Conference Style Guidelines for Final Submission’ at KAMS website (www.kams.org) and ‘JGAMS Submission Guidelines’ at JGAMS website (www.jgams.net)
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Submit Your
Paper to:
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Central Office, Korean Academy of Marketing Science
Tel: +82 55 213 3346, Fax: +82 55 263 9096
e-mail: stride@changwon.ac.kr
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Program
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11:00~ 11:30
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JGAMS Editorial Board Meeting
– Transition Plan of Publication by ‘Taylor & Francis’
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11:30~ 12:00
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JGFM Editorial Board Meeting
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12:00 ~ 12:30
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KAMS Board Meeting
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12:00 ~ 13:00
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Lunch
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12:30 ~ 13:00
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Registration
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13:00 ~ 14:20
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Opening Ceremony
Welcoming Speeches
Keynote Speech: Michel Desbordes Wanadoo (ISC School of Management)
Editor of the International Journal of Marketing and Sponsorship
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14:30 ~ 16:00
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Academic Sessions Part I and Symposiums
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16:10 ~ 17:40
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Academic Sessions Part II and Symposiums
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17:40~ 18:00
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Reception:
– Best Conference Paper Award
– KAMS Excellent Service Award
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2011 ITAA-KAMS Joint Symposium
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Session
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Chair
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Session 1
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Global Fashion Marketing Collaboration Workshop
– ITAA Panel
– KAMS Panel
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Kim K.P. Johnson
(University of Minnesota-Twin Cities Campus)
MiYoung Lee (Inha University)
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Session 2
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Meet the Fashion Designers and Brand Managers in Korea
– Samsung Fashion
– LG Fashion
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Kyungae Park (Yeungnam University)
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Session 3
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Fashion and Product Innovation
Management
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C. Anthony Di Benedetto (Temple University)
Editor-in-Chief, Journal of Product Innovation
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Session 4
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Global Fashion and Luxury Marketing
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Eun Young Kim (Chungbuk National University)
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2011 Global Customer Equity Symposium
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Session
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Chair
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Session 1
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Modeling Global Customer Equity
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Arch G. Woodside (Boston College)
Editor-in-Chief, Journal of Business Research
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Session 2
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Global Customer Equity System
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Eunju Ko (Yonsei University)
Shijin Yoo (Korea University)
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Academic Sessions
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Session
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Chair
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Session 1
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Marketing in the Dynamic World
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Carol Megehee (Coastal Carolina University)
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Session 2
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Sports Marketing and Communication
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Kihan Kim (Seoul National University)
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Session 3
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Consumer Behavior and Global Trends
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Seong-Yeon Park (Ewha Womans University)
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Session 4
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Marketing Communication and the Advancement of Technology
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Yung Kyung Choi (Dongguk University)
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Session 5
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Green Tourism and Hospitality Marketing
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Sunny Ham (Kyungwon University)
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Session 6
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Innovation and Diffusion of
High Tech Products
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Jaihak Chung (Seogang University)
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Session 7
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Distribution Channel Management in Changing Environment
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Jae Wook Kim (Korea University)
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Session 8
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Marketing Culture and Art
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Hwa Suk Lee (Chonbuk National University)
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Session 9
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Beauty Business and Medical Tourism Management
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Ki Nam Jin (Yonsei University)
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Session 10
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Consumer Psychology
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Dong Mo Koo (Kyungpook National University)
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Session 11
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Customer Experiences and
Brand Management
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Sung Joon Yoon (Kyonggi University)
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Session 12
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Product Innovation Management
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Jongho Lee (Korea University)
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Session 13
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Customer Relationship Management
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Jong-Kuk Shin (Pusan National University)
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Session 14
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Multimedia Presentations (Poster or Movie Presentation): Marketing in General and Fashion Marketing
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Hee Won Sung
(Gyeongsang National University)
hsung@gnu.ac.kr
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Editor of Proceedings: Carol Megehee (Coastal Carolina University)
For More Information:
Central Office
Korean Academy of Marketing Science
9 Sarimdong, Changwon, Gyeongnam
Republic of Korea
Tel: +82 55 213 3346
Fax: +82 55 263 9096
e-mail: stride@changwon.ac.kr
Journal of Global Academy of Marketing Science (JGAMS)
Journal of Global Fashion Marketing (JGFM)
Global Marketing Conference (GMC)