Revisit: ITAA-KAMS 2011


2011 International Textile and Apparel Association and Korean Academy of Marketing Science Joint Symposium, Seoul, 26-29 May 2011, Chairs Kim KP Johnson and MiYoung Lee; Deadlines 28 Feb and 27 Mar

Call for Papers:
2011 KAMS Spring International Conference
Marketing and Global Trends
Yonsei University
Korean Academy of Marketing Science
Ministry of Knowledge and Economy, Republic of Korea
International Textile and Apparel Association
Conference Chair
Carol Megehee (Coastal Carolina University)
Samsung Building, Yonsei University, Seoul, Republic of Korea
May 28, 2011
Submission Deadline
March 27, 2011
Manuscript Guideline
Please refer to ‘KAMS International Conference Style Guidelines for Final Submission’ at KAMS website ( and JGAMS Submission Guidelines’  at  JGAMS website (
Submit Your
Paper to:
Central Office, Korean Academy of Marketing Science
Tel: +82 55 213 3346, Fax: +82 55 263 9096
11:00~ 11:30
JGAMS Editorial Board Meeting
          Transition Plan of Publication by ‘Taylor & Francis’
11:30~ 12:00
JGFM Editorial Board Meeting
12:00 ~ 12:30
KAMS Board Meeting
12:00 ~ 13:00
12:30 ~ 13:00
13:00 ~ 14:20
Opening Ceremony
Welcoming Speeches
Keynote Speech: Michel Desbordes Wanadoo (ISC School of Management)
Editor of the International Journal of Marketing and Sponsorship
14:30 ~ 16:00
Academic Sessions Part I and Symposiums
16:10 ~ 17:40
Academic Sessions Part II and Symposiums
17:40~ 18:00
– Best Conference Paper Award
– KAMS Excellent Service Award

2011 ITAA-KAMS Joint Symposium
Session 1
Global Fashion Marketing Collaboration Workshop
          ITAA Panel
          KAMS Panel
Kim K.P. Johnson
(University of Minnesota-Twin Cities Campus)
MiYoung Lee (Inha University)
Session 2
Meet the Fashion Designers and Brand Managers in Korea
          Samsung Fashion
          LG Fashion
Kyungae Park (Yeungnam University)
Session 3
Fashion and Product Innovation
C. Anthony Di Benedetto (Temple University)
 Editor-in-Chief, Journal of Product Innovation
Session 4
Global Fashion and Luxury Marketing
Eun Young Kim (Chungbuk National University)
2011 Global Customer Equity Symposium
Session 1
Modeling Global Customer Equity
Arch G. Woodside (Boston College)
 Editor-in-Chief, Journal of Business Research
Session 2
Global Customer Equity System
Eunju Ko (Yonsei University)
Shijin Yoo (Korea University)
Academic Sessions
Session 1
Marketing in the Dynamic World
Carol Megehee (Coastal Carolina University)
Session 2
Sports Marketing and Communication
Kihan Kim (Seoul National University)
Session 3
Consumer Behavior and Global Trends
Seong-Yeon Park (Ewha Womans University)
Session 4
Marketing Communication and the Advancement of Technology
Yung Kyung Choi (Dongguk University)
Session 5
Green Tourism and Hospitality Marketing
Sunny Ham (Kyungwon University)
Session 6
Innovation and Diffusion of
High Tech Products
Jaihak Chung (Seogang University)
Session 7
Distribution Channel Management in Changing Environment
Jae Wook Kim (Korea University)
Session 8
Marketing Culture and Art
Hwa Suk Lee (Chonbuk National University)
Session 9
Beauty Business and Medical Tourism Management
Ki Nam Jin (Yonsei University)
Session 10
Consumer Psychology
Dong Mo Koo (Kyungpook National University)
Session 11
Customer Experiences and
Brand Management
Sung Joon Yoon (Kyonggi University)
Session 12
Product Innovation Management
Jongho Lee (Korea University)
Session 13
Customer Relationship Management
Jong-Kuk Shin (Pusan National University)
Session 14
Multimedia Presentations (Poster or Movie Presentation): Marketing in General and Fashion Marketing
Hee Won Sung
(Gyeongsang National University)
Editor of Proceedings: Carol Megehee (Coastal Carolina University)
 For More Information:
Central Office
Korean Academy of Marketing Science
9 Sarimdong, Changwon, Gyeongnam
Republic of Korea
Tel: +82 55 213 3346
Fax: +82 55 263 9096
Journal of Global Academy of Marketing Science (JGAMS)
Journal of Global Fashion Marketing (JGFM)
Global Marketing Conference (GMC)