TOC: J Mar Man


Journal of Marketing Management, 27(1/2)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: management: journals

Journal of Marketing Management 

Relevant ARCategory: Marketing Journals 

From the New Editors – Welcome to the Journal of Marketing Management
Mark Tadajewski; Paul Hewer [Publisher]

What makes a marketer? Development of ‘marketing professional identity’ among marketing graduates during early career experiences
Roger Bennett [Publisher] [Google Scholar]

When consumers cope with price-persuasion knowledge: The role of topic knowledge
Luke Kachersky; Hyeong-Min (Christian) Kim [Publisher] [Google Scholar]

Forward channel integration and performance: An application of transaction cost economics and the misalignment concept
Malte Brettel; Andreas Engelen; Thomas Müller [Publisher] [Google Scholar]

Towards a richer understanding of consumers in social marketing contexts: Revisiting the stage of change model
Liz Logie-MacIver; Maria G. Piacentini [Publisher] [Google Scholar]

Key service drivers for high-tech service brand equity: The mediating role of overall service quality and perceived value
Hongwei He; Yan Li [Publisher] [Google Scholar]

The influence of gender, social cause, charitable support, and message appeal on Gen Y’s responses to cause-related marketing
Karen H. Hyllegard; Ruoh-Nan Yan; Jennifer Paff Ogle; Julianne Attmann [Publisher] [Google Scholar]

Demarketing places: Rationales and strategies
Dominic Medway; Gary Warnaby; Sheetal Dharni [Publisher] [Google Scholar]

Analysis of the role of complaint management in the context of relationship marketing
Leticia Suárez Álvarez; Rodolfo Vázquez Casielles; Ana María Díaz Martín [Publisher] [Google Scholar]

Consumer vulnerability and exclusion: A study of carers in the tourism marketplace
Philippa Hunter-Jones [Publisher] [Google Scholar]

Shopping motives as antecedents of e-satisfaction and e-loyalty
George Christodoulides; Nina Michaelidou [Publisher] [Google Scholar]