Ethics of Place Making


Special Issue of Place Branding and Public Diplomacy, Edited by Andrea Insch; Deadline 9 Mar 2011

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Call for Papers – Place Branding and Public Diplomacy

Special Issue on Ethics of Place Making

Submission deadline: 9 March 2011

Purpose and Scope of the Special Issue

The advantages and benefits of building strong place brands that are appealing and uniquely identifiable have been discussed widely among politicians, academics, policy makers, and consultants among others. This special issue of Place Branding and Public Diplomacy seeks to shift the focus of place branding to the ethics of the actions, advice and activities that contribute to place making. The aim of this special issue is to encourage a more holistic approach to place branding that also considers the undesirable and unintended consequences. Authors are encouraged to identify the important, yet often overlooked contradictions and consequences of place branding that cause controversy amongst stakeholders due to their ethical nature. All submissions must feature original content (new conceptualisations, lessons from practice, research results, case studies, best practice) and be supported by references to examples and existing literature. For a list of possible topics of interest that submissions might address, see:

The deadline for submission is 9 March 2011. Please direct any questions about the suitability of potential submissions to the Guest Editor, Dr Andrea Insch (Department of Marketing, University of Otago, New Zealand), email:

All papers should be between 4,000 and 5,000 words in length. All submissions must follow the author guidelines, available at:

Manuscripts will be double-blind peer reviewed. All submissions must represent original work that has not been previously published in any journal or currently submitted to another publication. Submissions should be emailed as Word files to Dr Andrea Insch: