TOC: Mar Sci


Marketing Science, 30(1)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: methods: journalsMarketing Science 

Relevant ARCategory: Marketing Journals 

Marketing Science: Marketing and Science
Preyas S. Desai [Publisher]

Modeling Multivariate Distributions Using Copulas: Applications in Marketing
Peter J. Danaher and Michael S. Smith [Publisher] [Google Scholar]

Commentary–A Latent Variable Perspective of Copula Modeling
Edward I. George and Shane T. Jensen [Publisher]

Rejoinder–Estimation Issues for Copulas Applied to Marketing Data
Peter J. Danaher and Michael S. Smith [Publisher]

Internet Channel Entry: A Strategic Analysis of Mixed Channel Structures
Weon Sang Yoo and Eunkyu Lee [Publisher] [Google Scholar]

"Bricks and Clicks": The Impact of Product Returns on the Strategies of Multichannel Retailers
Elie Ofek, Zsolt Katona, and Miklos Sarvary [Publisher] [Google Scholar]

Identifying Unmet Demand
Sandeep R. Chandukala, Yancy D. Edwards, and Greg M. Allenby [Publisher] [Google Scholar]

The Effect of Media Advertising on Brand Consideration and Choice
Nobuhiko Terui, Masataka Ban, and Greg M. Allenby [Publisher] [Google Scholar]

Brands: The Opiate of the Nonreligious Masses?
Ron Shachar, Tulin Erdem, Keisha M. Cutright, and Gavan J. Fitzsimons [Publisher] [Google Scholar]

The Design of Durable Goods
Oded Koenigsberg, Rajeev Kohli, and Ricardo Montoya [Publisher] [Google Scholar]

Bayesian Analysis of Hierarchical Effects
Sandeep R. Chandukala, Jeffrey P. Dotson, Jeff D. Brazell, and Greg M. Allenby [Publisher] [Google Scholar]

Cross-Market Discounts
Marcel Goic, Kinshuk Jerath, and Kannan Srinivasan [Publisher] [Google Scholar]

Preview Provision Under Competition
Yi Xiang and David A. Soberman [Publisher] [Google Scholar]

The Perils of Behavior-Based Personalization
Juanjuan Zhang [Publisher] [Google Scholar]