ARC: Connections: ELMAR: TOC areas: direct: journals

Journal of Interactive Marketing  Relevant ARCategory: Marketing Journals

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On Estimating Current-Customer Equity Using Company Summary Data
–Phillip E. Pfeifer [Publisher] [Google Scholar]

On Estimating Current-customer Equity Using Company Summary Data: Comment
–Scott A. Neslin [Publisher]

Comment on “On Estimating Current-customer Equity Using Company Summary Data”
–Peter S. Fader, Bruce G.S. Hardie [Publisher]

Customer Lifetime Value and Customer Equity Models Using Company-reported Summary Data
–Thorsten Wiesel, Bernd Skiera, Julian Villanueva [Publisher]

A Comment on “On Estimating Current-Customer Equity Using Company Summary Data”
–Rajkumar Venkatesan [Publisher]

Rejoinder
–Phillip E. Pfeifer [Publisher]

Strategic Herding Behavior in Peer-to-Peer Loan Auctions
–Michal Herzenstein, Utpal M. Dholakia, Rick L. Andrews [Publisher] [Google Scholar]

Online Personal Branding: Processes, Challenges, and Implications
–Lauren I. Labrecque, Ereni Markos, George R. Milne [Publisher] [Google Scholar]

Improving Campaign Success Rate by Tailoring Donation Requests along the Donor Lifecycle
–Griet Alice Verhaert, Dirk Van den Poel [Publisher] [Google Scholar]

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