ARC: Connections: ELMAR: TOC areas: direct: journals

Journal of Direct, Data and Digital Marketing  Relevant ARCategory: Marketing Journals

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Built in or bolt on: Why social currency is essential to social media marketing
–Mark Ralphs [Publisher] [Google Scholar]

An examination of the profitability of customers acquired through price comparison sites: Implications for the UK insurance industry
–Gary Robertshaw [Publisher] [Google Scholar]

Data governance – Protecting and unleashing the value of your customer data assets
–Adrian Gregory [Publisher] [Google Scholar]

The evolving data architecture of social customer relationship management
–Neil Woodcock, Nick Broomfield, Geoff Downer and Michael Starkey [Publisher] [Google Scholar]

Serendipity2’s data & insights projects for Coca-Cola
–Peter Flood [Publisher] [Google Scholar]

Cookies saved (may-be) by UK response to revised E-Privacy Directive
–Stephen Groom [Publisher] [Google Scholar]

New official guidance on ‘skill with prizes’ games
–Mark Smith [Publisher] [Google Scholar]

Tackling silent and abandoned calls – Are you compliant with the revised UK policy?
–David Leedham [Publisher] [Google Scholar]

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