TOC: J Direct Data Digital Mar


Journal of Direct, Data and Digital Marketing, 12(3)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: direct: journals

Journal of Direct, Data and Digital Marketing 

Relevant ARCategory: Marketing Journals 

Built in or bolt on: Why social currency is essential to social media marketing
Mark Ralphs [Publisher] [Google Scholar]

An examination of the profitability of customers acquired through price comparison sites: Implications for the UK insurance industry
Gary Robertshaw [Publisher] [Google Scholar]

Data governance – Protecting and unleashing the value of your customer data assets
Adrian Gregory [Publisher] [Google Scholar]

The evolving data architecture of social customer relationship management
Neil Woodcock, Nick Broomfield, Geoff Downer and Michael Starkey [Publisher] [Google Scholar]

Serendipity2’s data & insights projects for Coca-Cola
Peter Flood [Publisher] [Google Scholar]

Cookies saved (may-be) by UK response to revised E-Privacy Directive
Stephen Groom [Publisher] [Google Scholar]

New official guidance on ‘skill with prizes’ games
Mark Smith [Publisher] [Google Scholar]

Tackling silent and abandoned calls – Are you compliant with the revised UK policy?
David Leedham [Publisher] [Google Scholar]