TOC: J Strat Mar


Journal of Strategic Marketing, 18(6)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: strategy: journals

Journal of Strategic Marketing 

Relevant ARCategory: Marketing Journals 

Nigel F. Piercy; Carolyn A. Strong [Publisher]

An examination of marketing techniques that influence Millennials’ perceptions of whether a product is environmentally friendly
Katherine T. Smith [Publisher] [Google Scholar]

Brand-usage networks: a demand side approach to brand architecture
Kim B. Serota; Mukesh Bhargava [Publisher] [Google Scholar]

The exploitation of an international firm’s relational capabilities: an empirical study
Yanni Yan; Sophie Hua Zhang; Fue Zeng [Publisher] [Google Scholar]

How do consumers react to physically larger models? Effects of model body size, weight control beliefs and product type on evaluations and body perceptions
Brett A. S. Martin; Robina Xavier [Publisher] [Google Scholar]

The impact of antismoking information on teenagers’ attitude and intention: implications and challenges for designing antismoking school interventions
Nina Michaelidou; Sally Dibb; Haider Ali [Publisher] [Google Scholar]