ARC: Connections: ELMAR: TOC areas: strategy: journals

Journal of Strategic Marketing  Relevant ARCategory: Marketing Journals

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Editorial
–Nigel F. Piercy; Carolyn A. Strong [Publisher]

An examination of marketing techniques that influence Millennials’ perceptions of whether a product is environmentally friendly
–Katherine T. Smith [Publisher] [Google Scholar]

Brand-usage networks: a demand side approach to brand architecture
–Kim B. Serota; Mukesh Bhargava [Publisher] [Google Scholar]

The exploitation of an international firm’s relational capabilities: an empirical study
–Yanni Yan; Sophie Hua Zhang; Fue Zeng [Publisher] [Google Scholar]

How do consumers react to physically larger models? Effects of model body size, weight control beliefs and product type on evaluations and body perceptions
–Brett A. S. Martin; Robina Xavier [Publisher] [Google Scholar]

The impact of antismoking information on teenagers’ attitude and intention: implications and challenges for designing antismoking school interventions
–Nina Michaelidou; Sally Dibb; Haider Ali [Publisher] [Google Scholar]

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