ARC: Connections: ELMAR: TOC areas: relationships: journals

Journal of Relationship Marketing  Relevant ARCategory: Marketing Journals

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Loyalty and Its Antecedents: Are the Relationships Static?
–James M. Curran; Sajeev Varki; Deborah E. Rosen [Publisher] [Google Scholar]

An Empirical Analysis of Attitudinal and Behavioral Reactions Toward the Abandonment of Unprofitable Customer Relationships
–Michael Haenlein; Andreas M. Kaplan [Publisher] [Google Scholar]

Commitment Variation in the Phases of the Relationship Development Process
–Deborah Goldring [Publisher] [Google Scholar]

Generating Trust and Satisfaction in E-Services: The Impact of Usability on Consumer Behavior
–Luis V. Casaló; Carlos Flavián; Miguel Guinalíu [Publisher] [Google Scholar]

An Investigation of Pricing Data for Evidence of Institutional-Level Relationship Marketing Behaviors
–Jim Doyle [Publisher] [Google Scholar]

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