TOC: J Promo Man


Journal of Promotion Management, 16(4)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: promotion: journals

Journal of Promotion Management 

Relevant ARCategory: Marketing Journals 

Using Means-End Analysis to Test Integrated Marketing Communications Effects
John M. McGrath [Publisher] [Google Scholar]

An IMC Process Framework for a Communications-Based Services Marketing Model
Jeffrey W. Von Freymann [Publisher] [Google Scholar]

Acceptability and Ethics of Product Placement in Sport Video Games
Min Soo Kim; Steven R. McClung [Publisher] [Google Scholar]

Brand Placement in Movies: The Effect of Film Genre on Viewer Recognition
Dong-Jin Park; Bruce K. Berger [Publisher] [Google Scholar]

Building Shopping Arousal through Direct Marketing in Retail Environment
Rajagopal [Publisher] [Google Scholar]

An Examination of Sales Promotion Programs in Hong Kong: What the Retailers Offer and What the Consumers Prefer
Lin Yang; Wah-Leung Cheung; James Henry; John Guthrie; Kim-Shyan Fam [Publisher] [Google Scholar]

Do Mexican Companies Culturally Adapt Their Websites?
Elí Samuel González-Trejo [Publisher] [Google Scholar]

Managing MNC-Government Negotiations in Saudi Arabia: The Key Role of Elites
Abbas J. Ali [Publisher] [Google Scholar]

Syntax Complexity and Presentation Order as Determinants of Comprehension in Print Advertisements
Haeran Jae [Publisher] [Google Scholar]