ARC: Connections: ELMAR: TOC areas: promotion: journals

Journal of Promotion Management  Relevant ARCategory: Marketing Journals

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Using Means-End Analysis to Test Integrated Marketing Communications Effects
–John M. McGrath [Publisher] [Google Scholar]

An IMC Process Framework for a Communications-Based Services Marketing Model
–Jeffrey W. Von Freymann [Publisher] [Google Scholar]

Acceptability and Ethics of Product Placement in Sport Video Games
–Min Soo Kim; Steven R. McClung [Publisher] [Google Scholar]

Brand Placement in Movies: The Effect of Film Genre on Viewer Recognition
–Dong-Jin Park; Bruce K. Berger [Publisher] [Google Scholar]

Building Shopping Arousal through Direct Marketing in Retail Environment
–Rajagopal [Publisher] [Google Scholar]

An Examination of Sales Promotion Programs in Hong Kong: What the Retailers Offer and What the Consumers Prefer
–Lin Yang; Wah-Leung Cheung; James Henry; John Guthrie; Kim-Shyan Fam [Publisher] [Google Scholar]

Do Mexican Companies Culturally Adapt Their Websites?
–Elí Samuel González-Trejo [Publisher] [Google Scholar]

Managing MNC-Government Negotiations in Saudi Arabia: The Key Role of Elites
–Abbas J. Ali [Publisher] [Google Scholar]

Syntax Complexity and Presentation Order as Determinants of Comprehension in Print Advertisements
–Haeran Jae [Publisher] [Google Scholar]

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