TOC: J Mar Comm


Journal of Marketing Communications, 17(1)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: promotion: journals

Journal of Marketing Communications 

Relevant ARCategory: Marketing Journals 

Marketing communications in the classroom: The parents’ view
Leigh Doster; Julia M. Tyrrell [Publisher] [Google Scholar]

Consumers’ need for levity in advertising communications
Thomas W. Cline; James J. Kellaris; Karen A. Machleit [Publisher] [Google Scholar]

Beardedness in advertising: Effects on endorsers’ credibility and purchase intention
Gianluigi Guido; Alessandro M. Peluso; Valentina Moffa [Publisher] [Google Scholar]

The impact of media fragmentation on audience targeting: An empirical generalisation approach
Karen Nelson-Field; Erica Riebe [Publisher] [Google Scholar]